Article Type : Review Article
Authors : Dhamija S, Chaudhury S, Pore S and Diwan C
Keywords : COVID 19 pandemic infodemic; Social media; Internet addiction
With the spread of internet and social media a lot of
information is available online. As a result people have got into the habit of
depending on online information. The problem with online information is that it
may not be reliable and may not be peer reviewed. As a result, there is also a
lot of misinformation on the internet. The spread of misinformation during
emergencies can have disastrous consequences.
December 2019 saw
patients with a new form of pneumonia, largely of an unknown cause were linked
to a wet food market in Wuhan province at China. This was indeed the start of a
never before known virus - beta corona virus, SARS-CoV-2 virus which eventually
gave rise to a pandemic that has now spread through thr entire world. This
pandemic drastically altered and disrupted normal life across the globe
changing the entire social and economic functioning. Experts even compared it
to the older pandemics like Spanish flu which occurred in 1918 in terms of
impact and reach. This virus caused illness that has spread at a high pace
while generating numerous fatalities in a scenario where any proven or
researched treatments and vaccines were not even present. At the same time,
there was a reported increase in mental health issues like anxiety, depression,
insomnia among various groups and subgroups across the globe [1]. The way we
communicate, in terms of quality and intensity bears a huge impact on
psychological well-being and state of mind during such health-related
emergencies. Even the WHO Director-General took to caution people about how
there existed an “infodemic” of misinformation across the internet, over online
mediums that had an impact on how the world and society received and responded
to covid, it negatively impacted the perception towards the outbreak of this
novel virus. India had recorded its first case of COVID 19 on 30th January
2020. Cases after that have just increased in a steady manner and in significant
numbers. Since the disease was found to be highly contagious, the only way to
control and limit the spread included strict policies and actions. These
included social distancing, self-isolation, public places and institutions were
shut down, mobility was restricted and it also led to a drastic measure of
imposing a country wide lockdown beginning from 25 March 2020 in India [2]. It
was not highly expected that this virus, not known to anyone could even
generate such a large scale of disease outbreak that could lead the world into
a lockout beginning from Wuhan province of China, where the lockdown was for 76
days and to imagine it would turn into a global health crisis infecting
millions was a far-fetched thought [3]. Infodemiology basically refers to the
science of distribution and determinants of information on an electronic medium
like the internet, it helps to have an aim to provide information on public
health and to even formulate public policies. This includes supply and
demand-based information and the demand based information is used to assess the
health seeking behavior among individuals, these studies focus on chronic and
infectious diseases and also on risk taking behaviors. The data used in search
queries can also be used to either predict or even monitor outbreaks, this was
also seen during the SARS epidemic in 2002 [4]. Previous studies on media use
during past outbreaks which included H1N1 and SARS can be used as important
comparisons to guide the understanding of media [5]. In comparison to the
previous outbreaks seen across the globe, media access and availability of
various media platforms has increased during the COVID pandemic, this makes it
even more important to understand how individuals are getting their information
and the way it affects them directly or indirectly. Media campaigns can produce
positive changes in health-related behaviours across large populations in the
world, however excessive use, both in duration of consumption and number has
been linked to mental health problems. As more people begin to rely on social
media to find and share information related to health, social media usage turns
into a welcome relief from a health disaster like the COVID-19 pandemic. We can
say that the easy access to health information on social media has empowered
the public to become more active in finding out health risks and managing their
health concerns. Social media users generate as well as share timely and
locally situated health information in response to public health crisis. At the
same time as a downside of it, governments and health officials have been
forced to actively adopt use of social media to contain harm caused by health
crisis, for example, the 2001 anthrax attack in U.S. cities, and the 2015
measles outbreak in California. Studies about it in the beginning had largely
focused on the channel selection by the viewers and had found that people were
more likely to rely on traditional media for accessing health information in
both crisis and routine contexts, as people preferred newspapers or magazines
over radio and television. Later on, it was found that the public turned to use
social media and mobile phones more than traditional media for accessing health
related information. One of the greatest scientific challenges found in
analysing the mental health toll caused by COVID-19 lies in making invisible
emotional trauma visible, finding out the socio- technical factors involved in
it. There is a model called the CERC model which assumes that public crisis,
such as infectious disease outbreaks, natural disasters, or bioterrorism
attacks, normally develop in five stages.
These stages involve:
1) pre-crisis; 2) initial event; 3) maintenance; 4) resolution; to 5)
evaluation.
This model was
initially proposed as a well formulated framework for public health
professionals to communicate with the public in a crisis situation this model
can be applied to analysing the manner in which the general public obtained and
communicated news about matters regarding their health on social media during
the COVID-19 pandemic. The can helps analyse their strategies in combating
stress and threat of potential risk to health as well.
Though information processing in itself can
become a double-edged sword in a public health crisis. While information about
the global health crisis helps relieve stress, information seeking itself can
it generate doubt by providing excessive options for access or by blurring the
distinction between these options themselves. One of the major benefits for
using social media for gaining information about health related crisis is that
the content may give social support to people, especially those who have
certain health concerns or medical conditions. Social support is what makes
people valued and cared for by their community and peers. This support also
helps them have an aid in health related decision making. Informational support
from social media has been linked to offering higher self-esteem and sometimes
even positive mental health outcomes. It seemed to have been found that it also
helps in helping with coping mechanisms and in decreasing perceived threats.
Some benefit seems to be there in terms of emotional support provided through
social media in times of crisis, be it in the form of trust or empathy and
often encouragement. This usually is from the other users in similar groups on
social media. This shows that overall, peer support complements communication
needs for retaining social connection and reduces social isolation, which is
necessary for managing mental health disorders like depression or secondary
trauma. Due to the threat of COVID, people may use social media more for
seeking health information and staying connected with others. It helps assess
the full scope of the impact of the pandemic and not just communicating with
others in the same situation. This assists in aiding prevention by
understanding preventive measure for the disease through media usage. It can
promote healthy changes like a sense of disease prevention, behaviour changes
related to physical and mental health, encourage the use of wearing masks,
using sanitizers, washing hands etc. With the pros there come the cons as well,
social media is assisting in several things but it also is a hub of fake news
which is now becoming an issue throughout the world. It isn’t new to have fake
news but since in this era and age social media is extremely popular ideas can
get shared freely without any policing or check. Due to this social media users
inadvertently may be promote or propagate material carrying untrue bit of
information and since everything is not fact checked, individual people can
post unchecked content which can lead to fake news spreading rapidly and
misinformation being propagated. Social media is a popular and influential
medium that can spread large amount of unfiltered content and that can
eventually lead to influencing the opinions and perceptions of reality of
masses through such content and people assume it to be true or legitimate. This
sharing has become uncontrolled and unchecked in this digital world. It is
extremely concerning in the recent months that even a pandemic like COVID 19 is
not free from such false news scams or agendas. A lot of fake news and rumours
circulate about this disease and it is extremely difficult to distinguish the
legitimate content from the fake one, it became so rampant that the governments
across the world have urged citizens to confirm the authenticity of this
information [6]. There is definitely a view that false content concerning
COVID-19 has become more pronounced in social media. It has also been observed
that many people now seek information online that they perceive to be helpful,
this leads to generation of news which is not true and its consumption and
sharing further without checking the authenticity. Since the onset of this
outbreak, there has been fake news that suggests preventive cures and tips on
how to cope with the virus. It was also found that there was some fake news
about fake information related to random home remedies on the pandemic which
has made many to believe that they could get cured using salty water, drinking
bleach, and eating oregano. Many people also started believing that the Chinese
government had created the virus. This fake news proliferation not only create
bias towards one race and generated hate but also put the health of people at
risk as well as shook the efforts of government in implementing preventive
measures. A few studies have observed that the more people make use of social
media to obtain information regarding the pandemic, the more risk perception is
there regarding the virus. According to a few theories about dependence on
media, during a severe social disruption, there is an unusually high need for
information by the distressed population where the mass media are usually
perceived to best satisfy these needs specifically, the public relied heavily
on the media to obtain information regarding COVID pandemic, the guidelines,
and also regarding exchange of views with other people at far off places as
well. One of the many reasons why people usually need more information during
such events that generate crisis so far spread is to reduce the anxiety caused
by uncertainty in the crisis causing event [7].
An addictive behaviour,
according to Griffiths, is characterized by six core components of: salience,
mood modification, tolerance, withdrawal symptoms, conflict, and relapse. Any
behaviour that fulfils these six criteria is considered as an addiction,
including social networking [8]. IA (IA disorder, Internet dependence,
pathological Internet use, problematic Internet use, compulsive Internet use
and unregulated Internet use) is an increasingly prevalent phenomenon which
affects not only an individual’s social but also psychological life [9]. Based
on the cognitive-behavioural model of IA, it has been suggested that
individuals with psychiatric problems may favour online interaction over
face-to-face communication as it is easier to offset their social skill
deficiencies [10,11]. Some people use the net to cope with negative feelings
such as anxiety, depression, or loneliness or to escape mental problems
[12,13]. If Internet use provides respite from the problems of stress, anxiety
depression, or loneliness, the individual may become dependent [14]. A study of
209 university students in Turkey revealed that students who spend longer on
the web and social media, who are male, and who use Internet for communication
are more likely to obtain higher IA scores. The PsyCap (resilience, hope,
optimism, and self-efficacy) of Internet-addicted students, particularly
resilience and self-efficacy, were significantly less than
not-Internet-addicted students. Other studies have reported that IA is related
to depression, loneliness and shyness, lower self-esteem and lower satisfaction
with life [15-17]. Users dependent on the web cannot quit several aspects of
online use. He proposed three subtypes of internet addicts, on the basis of the
“object” of the dependence: on-line games, sex, and e-mail or text messages [18,19].
Social networks are a web activity during which texting or e-mailing are
predominant, in spite of getting used for game playing and even sex-related
purposes. In addition to IA few other digital media addictions like Social
Network Site (SNS) addiction, Facebook (FB) addiction have been proposed. SNSs
Addiction Disorder, is defined on the basis of the six addiction criteria:
Neglect of personal life; mental preoccupation; Escapism (an entertainment that
permits people to temporarily overlook the actual problems of life); Mood
altering experiences; Tolerance and Hiding the addictive behaviour [20]. The
Interaction of Person-Affect-Cognition-Execution (I-PACE) Model proposes the
interaction of personal (P), affective (A), cognitive (C), and executive (E)
variables in the emergence of a specific Internet Use Disorder. One of the P
factors implicated in the model is personality which may create a vulnerability
or resilience to the development of a specific Internet Use Disorder [21]. A
cross-national meta-analysis of personality factors and SNS addiction revealed
that FB Use Disorder was positively associated with neuroticism and negatively
with conscientiousness [22]. Similar findings have been reported for
problematic Internet use, and problematic smartphone use [23,24].
Social media possesses
the potential to bridge the problems resulting from the restrictions regarding
the face-to-face or in person contact. In these times social media platforms
like Facebook, Twitter, and Instagram can be essential ways to share opinions,
personal experiences, moments of happiness, worries or fears for the people
across the globe about the dramatic increase of COVID-19-related terms and
several million mentions on various public platforms. These positive aspects
might be just one side of the coin. The excessive use of media may also carry a
certain risk for the mental health status due to elevated stress levels,
particularly when a critical mass of majorly negative news or unfiltered
information reaches the public [25]. As media is important and relevant to the
information processing during pandemic time, it can also generate anxiety,
stress and other mental health issues by itself like internet addiction. A
precarious balance is imperative to solve this dilemma.